Vodafone RED

 

The new postpaid platform from Vodafone was launching, and needed to establish itself in a way that separates it from the rest of Vodafone's communication. We needed to give a premium feel to distinguish it from the rest of the offerings, opting for a Perfume ad image as opposed to the offer driven ads that dominated to market. Red needed to be established as something for the elite, something to be aspired to.