Ramadan Gallak

 

Ramadan is the muslim month of fasting, charity, and on TV, it's the month of entertainment. Some would equate it to a month long superbowl with every brand competing for the best ad and trying to create something to stand out of the clutter. Instead of working on a TV ad, we decided to do a different approach. We created a TV show, and everyday a Vodafone customer would get a chance to win 100,000 EGP and all they had to do was activate their sim and watch as they drew out today's lucky numbers.