Vodafone Fakka
In Egypt, the small shop is king. Here, it is common practice for the shop owner to substitute small change with low-value items - the kind of stuff you find next to his cash register, like gum or candy.
So when Vodafone introduced micro-recharge cards for their prepaid users, we spotted an opportunity: what if we positioned these cards as small change, and made them available in all small shops?
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With the micro-recharge cards' different denominations, we created a new currency. We gave this currency an actual name: Fakka - exceeded Vodafone's Egyptian for small change, original target by %510 and we designed the cards in such a way that they could fit the cash register's compartment where change is normally kept.
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WINNER
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2016 - Bronze - Creative Effectiveness - Vodafone Fakka - Cannes Lions
2016 - Grand Prix - Creative Effectiveness - Vodafone Fakka - Dubai Lynx
2014 - World's Best Advertising Campaign for Vodafone Fakka - WARC
2014 - Grand Prix - Vodafone Fakka - MENA Cristal
2014 - Festival Grand Cristal - Vodafone Fakka - MENA Cristal
2013 - Gold - Outdoor - Vodafone Fakka - Cannes Lions
2013 - Silver - Promo & Activations - Vodafone Fakka - Cannes Lions
2013 - 3 Gold and Grand Prix - Vodafone Fakka - Effie's
2013 - Gold and Bronze - Vodafone Fakka - Dubai Lynx
2013 - Grand Prix - Vodafone Fakka - 4A’S STRATEGIC EXCELLENCE AWARDS
2013 - Most Contagious Retail Campaign - Vodafone Fakka - Most Contagious
2013 - Gold - Vodafone Fakka - London International Advertising Awards
2013 - Silver - Use of Media - Vodafone Fakka - New York Festivals
2013 - Gold - Direct & Collateral - Vodafone Fakka - New York Festivals
