COCA COLA CSR
SOCIAL MEDIA CAMPAIGN
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A CSR campaign in the month of Ramadan is a dime a dozen, so our main challenge was how to create something that will stand out amidst the clutter, and grab our target's attention. This was even more challenging given that our main medium was online. Our solution was to create content that was relevant to the medium, by creating our campaign using cinemagraphs. This gave us the opportunity to create a visually interesting post out of each shot, while making it stand out.
INSTANT EXPERIENCE​
To deliver more information about what Coca Cola had accomplished over the past year, we used immersive canvas to tell the story in an engaging way.
CINEMAGRAPHS​
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Our film was shot in a way that each shot was a cinemagraph, giving us the opportunity to use each film as a seperate facebook post, highlighting what was done in a visually interesting way.
THE FILM​
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The collective of these posts was put together to make the film shared on social media. The film was a huge success getting over 3.5M hits on social media.