Clorets Cinnamint

 

 

Cinnamint was the latest product offering from Clorets, steering away from it's traditional flavors for the first time. This is why we needed communication that would be unlike anything the brand is used to. Because of the somewhat opposite characteristics of the two flavors, we created two characters who were complete opposites but forced to coexist together, and their relationship was available online for everyone to follow. Starting with a facebook following of 20,500 fans, the campaign ended with a massive 2,500,000 subscribers.

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WINNER - 2014 - Gold - Product Launch - Effies