3ala Rasy

 

“A woman should never give in to her inhibitions, because only then will she allow society to inhibit her.” In an environment full of suppressions, tough judgements and challenges; this was our main message to reveal when we first launched our “3ala Rasy” platform. 

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We started our campaign first by launching an unbranded platform “3ala Rasy” on social media hubs, with an introductory video following the famous “reverse poetry” technique. With over 2.6 million views, and after making sure to have delivered our primary message, we were then ready to start revealing all the brand names that were behind our initiative.